Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide by John Jantsch
Duct Tape Marketing Revised & Updated: The World’s Most Practical Small Business Marketing Guide is a great book for small business and the solopreneur new to or struggling with marketing and all the encapsulates.
John gives it all in Duct Tape Marketing, including:
- The foundational steps of marketing
- A three step approach to finding your ideal client
- Lead generation
- Lead conversions
- Direct mail marketing
- Getting the most from public speaking
- Setting up an effective referral system
- Marketing without hardcore sales
- And a ton of other things you’re not taking advantage of
A little “Traditional”
Much of the lessons in Duct Tape Marketing seem a little “old school” and border on common sense but where John Jantsch differs from other marketing book authors, he goes beyond simple methodology and ideology and actually outlines a step-by-step process to get the most from your marketing efforts. John calls this step by step process Duct Tape Marketing.
What Duct Tape Marketing is Not
Don’t mistake Duct Tape Marketing for a book about internet marketing. While John Jantsch uses the internet as a valuable marketing tool, there are very few similarities between Duct Tape Marketing and internet marketing.
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ~ Sun Tzu (From the ancient book,“The Art of War”, about 500 BC)
An easy read without unnecessary fluff
Duct Tape Marketing is a book for small businesses to align their core principles with proven and time tested marketing processes. Mr. Jantsch knows what works and doesn’t waste a single word on filler and fluff; he get’s right into the what, how, and why of the Duct Tape Marketing System that he has used to help small so many small business people.