Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide by John Jantsch

Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide Book Cover Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
John Jantsch
Business & Economics
Thomas Nelson Inc
May 1, 2008
285

Duct Tape Marketing Revised & Updated:

John Jantsch is  a very popular and well respected entrepreneur, marketer, author, podcaster, and content creator but what's more important than any of that for us, as readers, is he's a great writer and teacher. Duct Tape Marketing is a system, a process developed and taught by John Jantsch to help small business on every aspect of marketing.

The book Duct Tape Marketing is a detailed and practical Marketing Guide for small business.

Note: If you decide to listen on Audible, John Jantsch narrates the book himself.

Duct Tape Marketing Revised & Updated: The World’s Most Practical Small Business Marketing Guide is a great book for small business and the solopreneur new to or struggling with marketing and all the encapsulates.

I’ve been following John Jantsch since the beginning of the Duct Tape Marketing blog and recently started listening to the Duct Tape Marketing podcast.

John gives it all in Duct Tape Marketing, including:

  • The foundational steps of marketing
  • A three step approach to finding your ideal client
  • Lead generation
  • Lead conversions
  • Direct mail marketing
  • Getting the most from public speaking
  • Setting up an effective referral system
  • Marketing without hardcore sales
  • And a ton of other things you’re not taking advantage of

A little “Traditional”

Much of the lessons in Duct Tape Marketing seem a little “old school” and border on common sense but where John Jantsch differs from other marketing book authors, he goes beyond simple methodology and ideology and actually outlines a step-by-step process to get the most from your marketing efforts. John calls this step by step process Duct Tape Marketing.

What Duct Tape Marketing is Not

Don’t mistake Duct Tape Marketing for a book about internet marketing. While John Jantsch uses the internet as a valuable marketing tool, there are very few similarities between Duct Tape Marketing and internet marketing.

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ~ Sun Tzu (From the ancient book,“The Art of War”, about 500 BC)

An easy read without unnecessary fluff

Duct Tape Marketing is a book for small businesses to align their core principles with proven and time tested marketing processes. Mr. Jantsch knows what works and doesn’t waste a single word on filler and fluff; he get’s right into the what, how, and why of the Duct Tape Marketing System that he has used to help small so many small business people.


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Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
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