The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
What Is The E-Myth?
First, I thought it might be helpful to understand what Michael Gerber is referring to when he says, “E-myth”. When I first heard the title, I incorrectly assumed the “E” stood for “electronic”, like that of e-mail. I was way off.
In The E-Myth Revisited, E-myth stands for the Entrepreneurial Myth, the myth of the entrepreneur. The E-Myth Revisited is about why most small businesses fail and how to keep you from becoming one of those in the majority that do not succeed.
To me, The E-Myth Revisited is about balance. Balance of the three types of people that live inside all of us. Those three types are:
- The Entrepreneur
- The Manager
- The Technician
Which of the three parts of you are at the helm of your business? Michael Gerber uses his power of storytelling to demonstrate the problems of the 80% and how to get your business on the right path.
Four Profound Ideas
The E-Myth Revisited is going to teach you the four profound ideas you need to understand to keep from being one of the 80% of businesses that fail within five years:
- E-Myth – The reason most people start a business
- The Turnkey Revolution
- The Business Development Process
- A step by step process to guide you through the Business Development Process
Note: If you decide to listen on Audible, Michael Gerber narrates the book himself.