Eat That Frog comes from something Marc Twain said,
If it's your job to eat a frog, it's best to do it first thing in the morning. And If it's your job to eat two frogs, it's best to eat the biggest one first. ~ Mark Twain
The 21 strategies Brian Tracy shares in Eat That Frog are based on the understanding and acceptance that you will never get caught up and will always have more to do than possible.
The key to success is action ~Brian Tracy
One of the biggest common threads I've seen between the best productivity books is their adaption of the 80-20 Rule, aka the Pareto's Principle. The 80/20 rule has grown beyond the general acceptance of the successful to a scientific fact and law of nature that must be understood and mastered to become the most effective you.
Resist the temptation to clear-up small things first. ~Brian Tracy
Brian Tracy takes you through logical exercises that will help you implement the strategies he teaches.
Between Brian Tracy’s productivity expertise, teaching talent, and storytelling skills, Eat That Frog is a fantastic productivity book and has earned the reputation it has held among some of the most successful people on the planet.
The book seems mainly geared for the employee, business manager and executive but anyone, including business owners, can easily apply the lessons learned to increase their own productivity levels.
Personally, "The One Thing" resonated with me a little more than Eat That Frog but I still put both books into the “Must Read” category.