Growth Hacker Marketing by Ryan Holiday (Review)
First, what exactly is Growth Hacking?
Growth hacking has a different meaning to different people and the term “hacker” already has negative condemnations to many people. The term “hack” is gaining broad acceptance, however, in my personal observation. Since I’m only learning here, let’s get the definition straight from the book author, Ryan Holiday;
A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are e-mails, pay-per-click ads, blogs, and platform APIs instead of commercials, publicity, and money. While their marketing brethren chase vague notions like “branding” and “mind share,” growth hackers relentlessly pursue users and growth—and when they do it right, those users beget more users, who beget more users. They are the inventors, operators, and mechanics of their own self-sustaining and self-propagating growth machine that can take a start-up from nothing to something. ~Ryan Holiday
Ryan Holiday starts with a short story on how he was introduced to Growth Hacker Marketing at the age of just 25 working as the Director of Marketing for American Apparel. Mr Holiday first seen the term in an article by Andrew Change called “Growth Hacker is the new VP of Marketing” and even as a top marketing executive for a multi-million dollar corporation, he had no idea what growth hacking was. I’d say it’s fair to say that since that day, Growth Hacker Marketing has changed Ryan Holiday’s life along with thousands of others.
Sorry, I couldn’t resist including this video. LOL