Jab, Jab, Jab, Right Hook by Gary Vaynerchuk (Review)
About Jab, Jab, Jab, Right Hook
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World takes social media marketing strategies to a level that few can convey. The author, Gary Vaynerchuk, is a social media expert and you will have no doubt about that after reading this book.
I have more yellow highlighter entries in Jab, Jab, Jab, Right Hook than any other book I’ve read with the possible exception of my original copy of How to Win Friends and Influence People.
Gary uses boxing as an analogy to teach his readership the value of social media and storytelling. I’m far too geeky to care about sports but even I can appreciate the similarities and references he points out throughout the book.
You can, in my opinion, translate the term “Jab, Jab, Jab, Right Hook” with “Give, Give, Give, Sell“.
JJJRH covers Facebook, Twitter, Pinterest, Instagram and Tumblr in depth and lightly touches LinkedIn, Google+ and Vine in the “Emerging Networks” chapter (Round Eight).
About Gary Vaynerchuk
Successful storytelling builds brand equity, and businesses with high brand equity don’t need to draw as much attention to themselves and their achievements as those that are still establishing their value to the customer.
The author of Jab, Jab, Jab, Right Hook, as well as others (Crush It! and The Thank You Economy), Gary Vaynerchuk (AKA Gary Vee / Gary V) is a well known New York Times bestselling author, social media expert, entrepreneur, keynote speaker and investor. Gary Vaynerchuk (VAY NER CHUK) has built a multi-million dollar empire around the wine business and shares his business expertise in his books, his videos, and public speaking. Gary is CEO of VaynerMedia and has been featured on The Wall Street Journal, Ellen, Time, Fortune and many, many other magazines, media sites, shows and blogs.
At the time of this review, and my reading, About Jab, Jab, Jab, Right Hook was only available in Hardcover. Amazon shows the book to be 224 pages but my copy is 195 pages which includes seven pages of notes. The book is not available on audio at this time but as much as I love audiobooks, I hope this one never makes it to the mic. Jab, Jab, Jab, Right Hook is far too visual a resource for audio to do it justice.
Chapters are Rounds
The book consists of 12 chapters (Called “Rounds” in this book).
- Round One: The Setup
- Round Two: The Characteristics of Great Content and Compelling Stories
- Round Three: Storytell on Facebook
- Round Four: Listen Well on Twitter
- Round Five: Glam it Up on Pinterest
- Round Six: Create Art on Instagram
- Round Seven: Get Animated on Tumblr
- Round Eight: Opportunities in Emerging Networks
- Round Nine: Effort
- Round Ten: All Companies Are Media Companies
- Round Eleven: Conclusion
- Round Twelve: Knockout