Maximize Your Social by Neal Schaffer
My review of Maximize Your Social
Maximize Your Social is a great introduction to social media solutions and possibilities that will give you direction and a solid foundation for your social strategy. You won’t get in-depth training or how-to type of tutorials on the various strategies Neal Schaffer talks about in this book but I was very impressed with the amount of detail he provided.
It’s hard to stay open-minded with social media books, for me anyway, because there are so many different opinions and experiences as to what works and what doesn’t. Neal Schaffer did an amazing job, however, of sticking to proven strategies. His level of professional social media management skill and experience shines throughout the book.
Who’s this book for?
Maximize Your Social seems geared for corporate entities but I believe almost any business that wants a ROI from their social media strategy can benefit from this book. I’m just a blogger and have been using social media for well over a decade now (my first social friend was Tom) and I found myself taking notes like I was in my favorite collage classroom.
Up to date?
As fast as social media, and everything else on the net, advances, “Maximize Your Social” is still recent enough (2013) to help businesses of any size (including solopreneurs) get the most from their social media efforts.
There are a handful of very minor things in the book that are a little out of date but nothing of significance. The overall concepts, platforms, and tactics are still very relevant for today’s businesses.
For example, the term “EdgeRank” is generally no longer applied to Facebook – but today’s effect on business is still the same. Facebook is no longer the only platform that allows embedded pixels for social media campaigns. YouTube does, I believe, and there may be others as well.
Obviously, statistics mentioned in any book are destined to be short-lived, as well as platform ranking. Perhaps one of the biggest changes is Facebook’s organic reach, which has been significantly reduced since the writing of this book.
Like I said, “Maximize Your Social” is about as relevant and as up to date as we can get in such a fast paced topic.
Neal covers everything imaginable to help maximize your social. I’ll highlight many of the topics below but there are simply too many to list them all:
- Social influencers
- Brand advocacy
- Crisis management
- Your social voice and social tone
- Developing a content strategy
- Inbound marketing
- Finding the right social platforms
- Creating content buckets for content creation and sharing
- Editorial calendar
- Social media advertising
- Setting up your social media marketing teams
- Establishing social media guidelines
- Legal protection
- Google Plus
Neal also covers visual social media platforms like Pinterest, Instagram, and YouTube.
The author took the time to collect and include several sections written by other professionals that helped with the book.
One of the many things I loved about Maximize Your Social was the lack of repetitive “filler” text that seem so common in many books today. The author got to the point, stayed on target, and didn’t pad the book with excessive text just to lengthen the read. In language both you and I can relate to, he delivered a great user experience. 😉
If you prefer audio books, Neal Schaffer narrated Maximize Your Social on Audible himself.
Related book: Once you’re finished with Maximize Your Social, I’d like to recommend Jab, Jab, Jab, Right Hook by Gary Vaynerchuk for the next step.