Crush It by Gary Vaynerchuk (Review)

Crush It Book Cover Crush It
Gary Vaynerchuk
Business & Economics
October 13, 2009
Hardcover, Kindle, paperback, audio

Brian's Top PicksGary Vaynerchuk took his family discount wine business from a $4 Million/year to a $50 Million/year but spent millions in traditional marketing and advertising to do it. Today, Gary Vee has mastered the power of social media, community, and content creation to the degree that leaders and influencers of every level study his every move.

Gary Vaynerchuk, in the book Crush It, reveals the three simple rules he attributes his success to:

  1. Love your family
  2. Work super hard
  3. Live your passion

Don’t let Gary’s rules fool you, Crush It goes far beyond Gary’s 3 simple rules for success, he delivers a blueprint complete with strategy, resources, insight, and even predictions.

Can you tell I like this book a lot? This is another one of my top 10 books for entrepreneurs and, not surprisingly, the second of which Gary Vaynerchuk authored.

Throughout the book, I noticed several recuing themes in Crush It:

  • Authenticity
  • Passion
  • Happiness
  • Hard Work (Hustle)
  • Personal Branding
  • Legacy

With the exception of the urge for continuous note taking, Crush It is an easy read. Most readers can get through the book in an afternoon and the audio version, which I HIGHLY recommend, is just a little over three and a half hours long.

Listed below are some of the key takeaways I took form Crush It in the form of topics you can look forward to. I’ll let Gary Vaynerchuk handle the details of each:

  • Blogging
  • Social Media
  • Using social media data
  • Monetization
  • Finding revenue
  • Building legacy
  • Growing your personal brand
  • Great content creation
  • Choosing your platform
  • The dangers of metrics
  • Creating community
  • Reactionary business
  • Putting out fires
  • Trend spotting
  • Being assessable
  • Predictions and insight
  • Steps to take including a checklist

Crush It by Gary Vaynerchuk

Crush It (2009) is the first book of Gary Vaynerchuk’s business book series. Gary Vaynerchuk also wrote my Top Book Pick of 2014 (Released in 2013 but I read it in 2014Jab, Jab, Jab, Right Hook, which is his third book in the series – See my review.

About the author, Gary Vaynerchuk

I could copy a bunch of stuff from Wikipedia or something but that’s just not my style. I’m just going to give you my honest, and admittedly limited, impression and you can take from it what you want. Gary Vaynerchuk (Also often called Gary Vee or Gary V) calls himself a people person. I can totally see that, he has a ton of character.

Gary seems VERY energetic, quick-witted and he’s obviously very motivated.

Gary (remember, just opinions here based only on following his public persona) needs to run the toy box. Gary Vaynerchuk can come across as a little arrogant and possibly even abrasive to some.

My advice? So what, who cares, read the damn book. lol ~ Brian D. Hawkins

Seriously, self-confidence to the degree people like Gary Vaynerchuk have developed (earned) can seem pretty arrogant to some of us.

Even if he was a total dick (He’s certainly not, far from it), I’d still read and listen to every word he writes or says because he knows his stuff and is willing to share.

No one can argue that Gary Vee isn’t one of the most helpful entrepreneurs online and I believe it’s genuine. Gary doesn’t hold back, pulls no punches, and just tells you how it is. That’s a tough personality for some people to handle but let me tell you something; the closer you follow him, the more you’ll like him. Check out the The #AskGaryVee Show or his website at
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