The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Book Cover The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Michael E. Gerber
October 14, 2004

I loved The E-Myth Revisited and, more importantly, I feel that it is required reading for any business owner (or soon to be owner) and it’s definitely one of my Top Reads. In fact, I seriously recommend you re-read this book every year.

Master storyteller, Michael Gerber, uses several gripping stories to illustrate the valuable business lessons shared in The E-Myth Revisited. The main story, used as a case study, is a baker of pies, small business owner of "All About Pies", Sarah. Mr. Gerber patiently takes Sarah from baking pies in the form of what he calls the "Technician", to potentially owning a chain of local bakery shops as an "Entrepreneur".

Wait until you realize who the pot smoking, long haired encyclopedia salesman was. 😉

What Is The E-Myth?

First, I thought it might be helpful to understand what Michael Gerber is referring to when he says, “E-myth”.  When I first heard the title, I incorrectly assumed the “E” stood for “electronic”, like that of e-mail. I was way off.

In The E-Myth Revisited, E-myth stands for the Entrepreneurial Myth, the myth of the entrepreneur. The E-Myth Revisited is about why most small businesses fail and how to keep you from becoming one of those in the majority that do not succeed.

To me, The E-Myth Revisited is about balance. Balance of the three types of people that live inside all of us. Those three types are:

  • The Entrepreneur
  • The Manager
  • The Technician

Which of the three parts of you are at the helm of your business? Michael Gerber uses his power of storytelling to demonstrate the problems of the 80% and how to get your business on the right path.

Four Profound Ideas

The E-Myth Revisited is going to teach you the four profound ideas you need to understand to keep from being one of the 80% of businesses that fail within five years:

  1. E-Myth – The reason most people start a business
  2. The Turnkey Revolution
  3. The Business Development Process
  4. A step by step process to guide you through the Business Development Process

Note: If you decide to listen on Audible, Michael Gerber narrates the book himself.

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