Growth Hacker Marketing by Ryan Holiday (Review)

Growth Hacker Marketing Book Cover Growth Hacker Marketing
Ryan Holiday
Business & Economics
Portfolio Trade
September 30, 2014

Have you ever wondered how startups like Evernote, Dropbox, Instagram, or even Pinterest took off like a rocket and left their competition sucking dust even though they were out-gunned and out -financed? Do you think the services went viral simply because they built a better product?

Growth Hacking is a calculated and data-driven model with a clear destination in mind and Ryan Holiday explains the new marketing precisely in his book Growth Hacker Marketing.

Brian's Review

I originally started my Growth Hacker Marketing book review off by stating that anyone working an online business with limited resources needs to read it. In reality, it's actually much more powerful than that.

Lack of funding may have been what ignited Growth Hacker Marketing in the beginning but now that it's outperforming traditional marketing on almost every level,  I believe anyone with an online presence should be paying very close attention.

Don't assume you know what Growth Hacker Marketing is

Let's try this: I assumed every time I signed up for a new online service and they wanted me to connect my email or Facebook account to their service that they were just trying to gain access for data-mining and to advertise to my connections.

It's actually MUCH smarter than that. That would have been a "traditional marketing" way of thinking. Data and access might be a secondary consideration but the power lies in trackable action and understanding what triggers the desired growth.

Almost a Brian's Top Pick

I'm right on the edge of adding Growth Hacker Marketing  to my top picks, but it's not quite there. It's not quite at the "Crush It" or "The One Thing" level but almost.

I just might add it to the list later if it starts looking like the book is relevant to more people. Don't get me wrong, I think anyone working online should read the Growth Hacker Marketing book and put the lessons AND the thinking behind it and grow big.

BONUS: Near the end of the book, author Ryan Holiday tells how to gain several pretty cool bonuses such as a chapter of his first book, "Trust Me, I'm Lying" and a redemption code for a free month of Growth Hacker TV.

First, what exactly is Growth Hacking?

Growth hacking has a different meaning to different people and the term “hacker” already has negative condemnations to many people. The term “hack” is gaining broad acceptance, however, in my personal observation. Since I’m only learning here, let’s get the definition straight from the book author, Ryan Holiday;

A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are e-mails, pay-per-click ads, blogs, and platform APIs instead of commercials, publicity, and money. While their marketing brethren chase vague notions like “branding” and “mind share,” growth hackers relentlessly pursue users and growth—and when they do it right, those users beget more users, who beget more users. They are the inventors, operators, and mechanics of their own self-sustaining and self-propagating growth machine that can take a start-up from nothing to something. ~Ryan Holiday

Ryan Holiday starts with a short story on how he was introduced to Growth Hacker Marketing at the age of just 25 working as the Director of Marketing for American Apparel. Mr Holiday first seen the term in an article by Andrew Change called “Growth Hacker is the new VP of Marketing” and even as a top marketing executive for a multi-million dollar corporation, he had no idea what growth hacking was. I’d say it’s fair to say that since that day, Growth Hacker Marketing has changed Ryan Holiday’s life along with thousands of others.

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Sorry, I couldn’t resist including this video. LOL

What is Growth Hacking?


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